Writing for the Intranet
Is this programme for you?
As you've guessed, Writing for the Intranet is for those who need to write content for their organisation's intranet site.
This programme is ideal for-
- Those who post instructions, policy, newsletters and other documents on the intranet
- IT personnel who need to know what constitutes 'effective' intranet content
- And those who want to keep abreast with current standards for intranet writing
If this is what you're after, then feel free to telephone or email us. And we're always happy to tailor our programmes to meet your specific needs.
Why this programme?
People go to the intranet because they want information. Stuff they can immediately grasp first time up. Stuff they need to do their job and make decisions.
Yet many managers make a classic mistake. They think that if you can write a decent letter or report, then you can write for the intranet. Wrong!
The intranet is not a brochure, a newspaper, or a leaflet. It's a totally different medium. Many businesses have learned the hard way that intranet writing requires a fundamental shift in thinking and writing.
That's why Writing for the Intranet sits among our specialist programmes. We bring insights gained from working across scores of organisations. And we can help you avoid the traps that many intranet writers and businesses still fall into.
How we run the workshops
We take a 'hands-on' approach. We use accelerated learning techniques to implant the key ideas - quickly, easily. And we keep the groups small and the sessions short.
Before the workshops, we work with you to determine what material is going to be most beneficial to you.
Then, we develop a programme that meets your specific requirements. Usually a two-day workshop is enough to cover most businesses intranet writing needs.
Like our other workshops, you'll find Writing for the Intranet upbeat and enjoyable.
What you will learn
Here are some of the topics that you can expect to cover in a two-day workshop-
- Looking at the intranet from the readers' view
- Why intranet writing requires a different writing approach
- The most common mistakes, and how good intranet writers avoid them
- Rewriting those long documents to make them suitable for on-line reading
- Getting that all-important content right
Follow-up
A week or two after you've attended our course we'll ask you to submit a sample of your writing. This could be any work-related document. We'll then-
- Assess your writing
- And provide e-coaching on the relevant issues
By this stage, your intranet writing will be at a new level. And you'll be constantly using the skills you received from the Writingfor the intranet programme.
